When you go to a new city and feel like all those fancy hotels make you choose them instead of the local "unbranded" ones, just so that you would feel safe. But in your home town you just know where to find what you want to eat. Why not create a space to know and share where and what you wanna eat.
Problem
People find it hard to survey in a new location with out knowing the right place to get good food and they are also looking for a space to share and know healthy and easy recipes and to share their experience. How might we solve it ?
Solution
One of the many solutions is to create an online platform, an app to bring people together and form an community where they can share recipes and details on locations where good and healthy food can be found.
Design Process
Discover
Primary Research
As a part of my primary research process I put out forms to fill, conducted interviews through Phone Calls, Text Messages and Face to Face and wrote down all the pointers,
​
From the forms filled over 60% of the people care very less about their food intake and are mostly eating unhealthy and a very expensive food.
and more than 80% wants to have home made food but only 20% is ready to cook because cooking is too much work and time consuming
Interviews
After the Interviews I got to know that people who move out of their own town and start living alone ends up having trouble finding food and cooking with complex recipes just makes it worse
Secondary Research
A healthy diet is essential for good health and nutrition. It protects you against many chronic noncommunicable diseases, such as heart disease, diabetes and cancer. Eating a variety of foods and consuming less salt, sugars and saturated and industrially-produced trans-fats, are essential for healthy diet.
​
But its not possible with the modern lifestyle and the budget constrains are also taken into account
The research gave me Ideas for more direction in which this can be approached but I went with one perticular idea to dig deep.
Personas
Customer Journey Mapping
Empathy Mapping
Customer Journey Mapping
Customer Journey Mapping
Use Case
As a User he wants to understand the hotel availabitlities in ease
He wants to get recipes that does not take long to make
he wants a community where he can share his food interests
After Careful consideration of the data collected and interviews conducted I got to empathise with the personas created and come up. with lot of insights.
​
So with the problems defined a lot of possible directions were identified but I chose to go with one particular direction which was to create a community app for food lovers, that can be even used my a layman
Information Architecture
Low-Feds
Low-Feds
UI Screens
